01. Meta Ads Mastery (Facebook, Instagram & WhatsApp Click-to-Chat)
We architect Meta ad accounts for post-iOS14 algorithmic stability using consolidated campaign structures, server-side CAPI v21, and rapid creative iteration.
- ✓ Advantage+ Shopping & Consolidated CBO Scaling: Eliminating auction overlap so Meta’s AI exits the learning phase 3x faster.
- ✓ Server-Side Conversions API (CAPI v21): Direct SHA-256 hashed server-to-server event transmission achieving 9.0+ Event Match Quality.
- ✓ Click-to-WhatsApp (CTWA) High-Ticket Funnels: Direct conversational closing for luxury jewellery, real estate, and B2B orders.
- ✓ Dynamic Catalog & DABA Retargeting: Automated SKU-level retargeting synchronized with live inventory margins.
02. Google Ads Engineering (Search, PMax, Shopping & YouTube)
Capture buyers at the exact moment of commercial intent with granular keyword architecture, negative-keyword hygiene, and feed optimization.
- ✓ High-Intent Search & Exact-Match Alpha/Beta Structures: Dominating bottom-of-funnel commercial queries with 9/10+ Quality Scores.
- ✓ Performance Max (PMax) Scripted Segmentation: Isolating brand vs. non-brand traffic and optimizing Merchant Center product titles.
- ✓ YouTube In-Stream & Shorts Action Campaigns: High-converting video funnels for D2C brands, expos, and real estate walkthroughs.